New and Exciting Changes to Frame Advantage
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PERC Study Group Model Featured in Forbes
We’re proud to share that PERC’s study group, PERC Pinnacle Practices, model is featured in Forbes. This recognition is a meaningful milestone and a testament to a proven approach to small business growth.
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Save the Date for 2026 PERC Events!
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Fall Elevate 2025 Conference Highlights

PERC Pinnacle Practices (P3) study group members and their Champions joined us at the 2025 Fall Elevate Conference held in Denver, Colorado!
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Announcing the 2025 Golden Opportunity Award Winners
PERC and The AOA Foundation - Optometry Cares are proud to announce Dr. Kayla Campbell of Vienna, West Virginia and Dr. Danielle Richardson of Los Angeles, California, as the...
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2025 Tariff Developments Webinar
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June 2025 Newsletter

In this issue: RAY-BAN META  |  UPCOMING EVENTS  |  VENDOR CATALOG  |  ALCON  |  AVULUX  |  TRANSITIONS  |  WESTGROUPE
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Fit Challenge. Solved.
Slipping frames, pressure points, and overall discomfort—nearly 40% of eyeglass wearers struggle with poor fit.* These issues are more than common—they’re...
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Spring Elevate Conference Highlights
PERC Pinnacle Practices (P3) study group members and their Champions joined us earlier this month at the 2025 Spring Elevate Conference held in Atlanta, Georgia!
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May 2025 Newsletter
In this issue: ELEVATE RECAP  |  CHAMPIONS CHAT  |  MDP 2025 CLASS  |  ALCON  |  VARILUX  |  ULTIMATE PARTNERS  | ...
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A New Look at Digital Eye Strain
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The Alcon PRECISION7® Digital Hub is Here!
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March 2025 Newsletter

In this issue: Nuance Audio, Lunchtime Learning, Accelerator, P3 in Costa Rica, CooperVision, Alcon, Essilor Experts, Tura
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Grow Your Practice by 21% - Without Working More Hours!
The Eyecare Practice Accelerator is an exclusive PERC member benefit designed to help you scale efficiently, attract more patients, and...
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Where Fit Meets Fashion: Tura's Fit Forward Guide
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P3 Members Tour CooperVision's Costa Rica Plant
A group of PERC Pinnacle Practices and Opti-Port's Presidents' Alliance members recently had the opportunity to tour CooperVision's state-of-the-art manufacturing facility in San Jose,...
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