Applications Now Open for the 2027 Golden Opportunity Award

Applications are now open for the fourth annual Golden Opportunity Award, and we want to ensure every deserving emerging optometrist hears about it!

Learn More
PERC's Cristin Sullivan Recognized in Vision Monday's 40 Under 40...

We are proud to congratulate Cristin Sullivan on being named one of Vision Monday’s 40 Under 40!

Learn More
PERC Recognized As 2026 Ultimate Partner

We’re honored to share that PERC has been recognized as a 2026 Ultimate Partner by Vision Monday and 20/20 Readers.

Learn More
1 Nov
Elevate Conference Fall 2026

Reserved for members of PERC's P3 study groups, participation is required to attend.

Register Now
April 2026 Newsletter
In this issue: 2026 VENDOR CATALOG  |  FRAME ADVANTAGE  |  CRIZAL®  |  RAY-BAN META   |   VOYANT™  | ...
Patients May Not Always Share Their Contact Lens Discomfort
March 2026 Newsletter
In this issue: P3 IN FORBES  |  VISION EXPO  |  NEW EL360  |  NUANCE  |  PERC FRAME ADVANTAGE  |  TURA   | ...
Tura: Designed To Inspire

As PERC alliance members, you can count on Tura as a committed partner—working alongside you to elevate your practice and drive lasting growth.

2025 Champion of Champions Honorees
The 2025 Champion of Champions Honorees, Amy Belflower (Bristol Family Eyecare) and Lynn Vititoe (Family Focus Eyecare), were honored as standout leaders who consistently show up, lean in, and...
PERC Study Group Model Featured in Forbes
We’re proud to share that PERC’s study group, PERC Pinnacle Practices, model is featured in Forbes. This recognition is a meaningful milestone and a testament to a proven approach to...
February 2026 Newsletter
In this issue: SWITCH  |  VM SUMMIT  |  ELEVATE  |  MYOPIA MANAGEMENT  |  VARILUX® PERFECT PAIR  |  STELLEST® ...
Save the Date for 2026 PERC Events!
1031 Learn More
January 2026 Newsletter
In this issue: 2025 WRAP-UP  |  P3 AT ELEVATE  |  INVEST IN YOUR TEAM  |  ACCELERATOR  |  GOLDEN OPPORTUNITY  |  MEMBER...
Fall Elevate 2025 Conference Highlights
PERC Pinnacle Practices (P3) study group members and their Champions joined us at the 2025 Fall Elevate Conference held in Denver, Colorado!
Build a Practice That Grows by 21% and Runs Without You
Are you feeling the weight of staff inefficiency, inconsistent schedules, and the daily grind that leaves no time for strategy—or life? You’re not alone. Most independent owners...
December 2025 Newsletter
In this issue: ESSILORLUXOTTICA  |  EL AT ELEVATE  |  ACCELERATOR  |  P3  |  GOLDEN OPPORTUNITY  |  LUNCHTIME...
1234567