New and Exciting Changes to Frame Advantage
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PERC Study Group Model Featured in Forbes
We’re proud to share that PERC’s study group, PERC Pinnacle Practices, model is featured in Forbes. This recognition is a meaningful milestone and a testament to a proven approach to small business growth.
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Save the Date for 2026 PERC Events!
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Fall Elevate 2025 Conference Highlights

PERC Pinnacle Practices (P3) study group members and their Champions joined us at the 2025 Fall Elevate Conference held in Denver, Colorado!
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Explore Tura's Spring Release
At the heart of Tura’s Collection lies an unwavering commitment to quality and meticulous detail. Inspired by fine jewelry, each design embraces a contemporary spirit with timeless charm and...
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CooperVision
Unbeaten Handling. All Day Comfort. Amazingly Affordable.
VOYANT™ 1-Day’s superior handling*1, and easy insertion3, gives your patients a confident start to each day. Delivering lasting...
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NEW! EssilorLuxottica Medical Affairs Portal
EssilorLuxottica has released a new portal where you can have questions on clinical studies, research, and uses of products answered by a subject matter expert. The Medical Affairs team helps...
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EssilorLuxottica Warranties and Policies Update
Exciting news! Starting April 1st, EssilorLuxottica is rolling out updates to their Warranty and Redo Policy to better serve you. To get all the details on these important changes visit...
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See Tura's Latest Fit-Forward Guide
METICULOUS DESIGN / QUALITY / LUXURY DETAILS At Tura, we blend 85 years of heritage with cutting-edge innovation to create eyewear that’s as unique as you. Our commitment to meticulous...
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Introducing PERC Pinnacle Practices (P3)
The P3 Study Groups are designed to bring together like-minded practice owners to collaboratively address practice challenges, achieve greater profitability, and unlock their potential for peak...
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Tura
Tura 85th Anniversary Lookbook
Prepare to be captivated as we honor Tura's legendary journey of design, fashion, innovation, and quality with our breathtaking 85th Anniversary...
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Tura
Discover Tura's Fit-Forward Guide
Discover Tura's Fit-Forward guide, showcasing Tura’s unwavering attention to design detail and dedication to crafting eyeglasses that blend...
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