PERC Pinnacle Practices (P3) study group members and their Champions joined us earlier this month at the 2025 Spring Elevate Conference held in Atlanta, Georgia! This conference brought together a dynamic group of owners, doctors, and key staff for engaging discussions, insightful presentations, and fun social events.

At the heart of the event were the immersive study group sessions, where P3 members received tailored support specific to their needs. These facilitated study groups provide a powerful, collaborative environment for members to engage, discuss key issues, share successes, and analyze performance data.

Thank you to the attendees who donated to and participated in the silent and live auctions for the Golden Opportunity Award at Elevate. PERC General Manager Jason Lake’s message and auctioneer skills really inspired everyone. Due to your generosity, we raised over $15,000 toward helping the next generation of optometrists! Click here to learn more about the Golden Opportunity Award.

Other highlights included a powerful keynote from Ben Nemtin, co-founder of The Buried Life Project, who inspired attendees to reflect on their big goals and dreams. The Elevate the Night event at Buckhead Theatre was an exciting social highlight, where members celebrated achievements, enjoyed entertainment, and connected in a relaxed yet vibrant setting.

Thank you to all the PERC members who joined us in Atlanta. Your active participation, thoughtful contributions, and commitment significantly enriched the conference experience for all attendees.

We’ll see you in Denver for the Fall Elevate Conference on November 17-19! Click here to learn more about joining a P3 study group.