Since 1938, Tura has stood with independent eyecare professionals. Born from a Madison Avenue optician’s shop, we remain a product-first company defined by meticulous design, uncompromising quality, and eyewear that elevates every patient experience.

Designed To Captivate

Design is our signature. We push boundaries with expressive ideas, bespoke materials, and experimental treatments that spark emotion. Across our portfolio, Tura continues to deliver designs that wow.

Curated to Elevate

Every patient is different, and Tura meets every need. From fashion names like L.A.M.B., Ted Baker, and O’Neill to performance and managed-care-friendly collections, our portfolio delivers purposeful solutions for every practice.

Crafted To Fit

Fit matters. From Forever Fit™ and larger fits to petite and wide or narrow men’s options, Tura designs eyewear for diverse features. Our ABO-certified Fit Forward course empowers opticians to confidently dispense specialty-fit eyewear.

Our partnership goes beyond frames. As PERC alliance members, you can count on Tura as a committed partner—working alongside you to elevate your practice and drive lasting growth.

LEARN MORE