16 Nov
Elevate Conference Fall 2025
Nov 16,2025 12:00 AM - Nov 19,2025 11:59 PM

Reserved for members of PERC's P3 study groups, participation is required to attend.
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Announcing the 2025 Golden Opportunity Award Winners
PERC and The AOA Foundation - Optometry Cares are proud to announce Dr. Kayla Campbell of Vienna, West Virginia and Dr. Danielle Richardson of Los Angeles, California, as the recipients of the 2025 Golden Opportunity Award,...
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Spring Elevate Conference Highlights

PERC Pinnacle Practices (P3) study group members and their Champions joined us earlier this month at the 2025 Spring Elevate Conference held in Atlanta, Georgia!
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Save the Date for 2025 PERC Events!
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October 2024 Newsletter

In this issue: Elevate 2024, Golden Opportunity, Alcon, Ray-Ban Change, Varilux XR Track, Teem
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P3 Champions Study Group
Have you heard about PERC's fastest-growing program, PERC Pinnacle Practices (P3)? What you might not know is that P3 study group participants have access to an exclusive path designed for...
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Get Fit-Forward with Tura

Are you tapping into the population that struggles to find properly fitting eyewear?
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TOTAL Comfort Starts Here
Patients who are experiencing discomfort with their contact lenses may benefit from a change. Prescribe DAILIES TOTAL1® this summer and transform their contact-wearing experience...
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Explore Tura's Spring Release
At the heart of Tura’s Collection lies an unwavering commitment to quality and meticulous detail. Inspired by fine jewelry, each design embraces a contemporary spirit with timeless charm and...
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NEW! EssilorLuxottica Medical Affairs Portal
EssilorLuxottica has released a new portal where you can have questions on clinical studies, research, and uses of products answered by a subject matter expert. The Medical Affairs team helps...
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EssilorLuxottica Warranties and Policies Update
Exciting news! Starting April 1st, EssilorLuxottica is rolling out updates to their Warranty and Redo Policy to better serve you. To get all the details on these important changes visit...
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See Tura's Latest Fit-Forward Guide
METICULOUS DESIGN / QUALITY / LUXURY DETAILS At Tura, we blend 85 years of heritage with cutting-edge innovation to create eyewear that’s as unique as you. Our commitment to meticulous...
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Introducing PERC Pinnacle Practices (P3)
The P3 Study Groups are designed to bring together like-minded practice owners to collaboratively address practice challenges, achieve greater profitability, and unlock their potential for peak...
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