Fall Elevate 2025 Conference Highlights

PERC Pinnacle Practices (P3) study group members and their Champions joined us at the 2025 Fall Elevate Conference held in Denver, Colorado!
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Build a Practice That Grows by 21% and Runs Without You
Are you feeling the weight of staff inefficiency, inconsistent schedules, and the daily grind that leaves no time for strategy—or life? You’re not alone. Most independent owners eventually hit a growth ceiling that can only...
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Applications Now Open for the 2026 Golden Opportunity Award

Applications are now open for the third annual Golden Opportunity Award, and we want to ensure every deserving emerging optometrist hears about it!
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Announcing the 2025 Golden Opportunity Award Winners
PERC and The AOA Foundation - Optometry Cares are proud to announce Dr. Kayla Campbell of Vienna, West Virginia and Dr. Danielle Richardson of Los Angeles, California, as the recipients of the 2025 Golden Opportunity Award,...
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P3 Members Tour CooperVision's Costa Rica Plant
A group of PERC Pinnacle Practices and Opti-Port's Presidents' Alliance members recently had the opportunity to tour CooperVision's state-of-the-art manufacturing facility in San Jose,...
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PERC 2024 Year-In-Review

In this issue: 2024 recap, EssilorLuxottica highlights, Alcon highlights
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Elevate Your Practice: Standout Eyewear Collections Your...

L.A.M.B.: Showcase Iconic Hollywood Style in Your Practice, Barbour: Versatile Style from Countryside to City and Titanflex: Strength, Flexibility, and Timeless Style
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December 2024 Newsletter

In this issue: Elevate 2024 recap, Golden Opportunity, Tura, Alcon, Myopia Collective
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TOTAL30® for Astigmatism Is Now Available for High Astigmatic...
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Save the Date for 2025 PERC Events!
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November 2024 Newsletter

In this issue: Golden Opportunity, Leonardo, Alcon, Transitions, MARLO, Myopia Collective, Nuance Audio, HELIX
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200 Degrees in a Single Shot
Clinically supported by over 3,000 peer-reviewed studies across 262 disease states. Proven to enhance clinic flow. Proven to detect more pathology. Proven to improve treatment decisions. 200...
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Clearly, There Are Advantages to Voyant 1-Day Multifocal PLUS

In VoyantTM  1-Day Multifocal PLUS, three big innovations join the VoyantTM  features you know and love.
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October 2024 Newsletter

In this issue: Elevate 2024, Golden Opportunity, Alcon, Ray-Ban Change, Varilux XR Track, Teem
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P3 Champions Study Group
Have you heard about PERC's fastest-growing program, PERC Pinnacle Practices (P3)? What you might not know is that P3 study group participants have access to an exclusive path designed for...
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Get Fit-Forward with Tura

Are you tapping into the population that struggles to find properly fitting eyewear?
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