2025 Champion of Champions Honorees
The 2025 Champion of Champions Honorees, Amy Belflower (Bristol Family Eyecare) and Lynn Vititoe (Family Focus Eyecare), were honored as standout leaders who consistently show up, lean in, and...
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PERC Study Group Model Featured in Forbes
We’re proud to share that PERC’s study group, PERC Pinnacle Practices, model is featured in Forbes. This recognition is a meaningful milestone and a testament to a proven approach to...
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February 2026 Newsletter
In this issue: SWITCH  |  VM SUMMIT  |  ELEVATE  |  MYOPIA MANAGEMENT  |  VARILUX® PERFECT PAIR  |  STELLEST® ...
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Save the Date for 2026 PERC Events!
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January 2026 Newsletter
In this issue: 2025 WRAP-UP  |  P3 AT ELEVATE  |  INVEST IN YOUR TEAM  |  ACCELERATOR  |  GOLDEN OPPORTUNITY  |  MEMBER...
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Fall Elevate 2025 Conference Highlights
PERC Pinnacle Practices (P3) study group members and their Champions joined us at the 2025 Fall Elevate Conference held in Denver, Colorado!
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Build a Practice That Grows by 21% and Runs Without You
Are you feeling the weight of staff inefficiency, inconsistent schedules, and the daily grind that leaves no time for strategy—or life? You’re not alone. Most independent owners...
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December 2025 Newsletter
In this issue: ESSILORLUXOTTICA  |  EL AT ELEVATE  |  ACCELERATOR  |  P3  |  GOLDEN OPPORTUNITY  |  LUNCHTIME...
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Power. Performance. Protection. Now in Eyewear.
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November 2025 Newsletter
In this issue: GOLDEN OPPORTUNITY  |  LUNCHTIME LEARNING  |  MDP 2026  |  EL SCORECARDS  |  COOPERVISION  |  CAT OPTICAL ...
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~50% of Lens Wearers Experience Some Discomfort
Patients don’t quit contact lenses—they quit discomfort. Are your patients as comfortable as you think? Fit them in the #1 ECP choice for all-day comfort1-4 and encourage them to use...
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October 2025 Newsletter
In this issue: VARILUX®  |  ACCELERATOR  |  P3 AT VEW  |  MDP GRADS  |  OAKLEY X META  |  ALCON  |  AVULUX ...
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