Fall Elevate 2025 Conference Highlights

PERC Pinnacle Practices (P3) study group members and their Champions joined us at the 2025 Fall Elevate Conference held in Denver, Colorado!
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Build a Practice That Grows by 21% and Runs Without You
Are you feeling the weight of staff inefficiency, inconsistent schedules, and the daily grind that leaves no time for strategy—or life? You’re not alone. Most independent owners eventually hit a growth ceiling that can only...
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Applications Now Open for the 2026 Golden Opportunity Award

Applications are now open for the third annual Golden Opportunity Award, and we want to ensure every deserving emerging optometrist hears about it!
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Announcing the 2025 Golden Opportunity Award Winners
PERC and The AOA Foundation - Optometry Cares are proud to announce Dr. Kayla Campbell of Vienna, West Virginia and Dr. Danielle Richardson of Los Angeles, California, as the recipients of the 2025 Golden Opportunity Award,...
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Grow Your Practice by 21% - Without Working More Hours!
The Eyecare Practice Accelerator is an exclusive PERC member benefit designed to help you scale efficiently, attract more patients, and...
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CooperVision
Unbeaten Handling. All Day Comfort. Amazingly Affordable.
VOYANT™ 1-Day’s superior handling*1, and easy insertion3, gives your patients a confident start to each day. Delivering lasting...
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Tura
Tura 85th Anniversary Lookbook
Prepare to be captivated as we honor Tura's legendary journey of design, fashion, innovation, and quality with our breathtaking 85th Anniversary...
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Tura
Discover Tura's Fit-Forward Guide
Discover Tura's Fit-Forward guide, showcasing Tura’s unwavering attention to design detail and dedication to crafting eyeglasses that blend...
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